Social Media Marketing
OptiData
Optimize + Data
With the rise of social media as a primary source of information, we collaborate with influential personalities ranging from teenagers to those in their 60s to cater to our clients’ diverse needs. Leveraging data-driven marketing strategies, we focus on maximizing advertising impact by not only “building awareness” but also “driving purchases.”
By The Numbers
Average number of campaigns conducted by 2021-2024
Engagement Average
2.74%
*Instagram average engagement rate is 1.00%
Influencer accounts average 1.50% (in Japan)
Reach Average
56.3%
*Instagram average reach rate is 30%
Influencer accounts average 40% (in Japan)
ROAS Average
309%
“Return On Advertising Spent”: The percentage
of sales generated from the advertising costs
Our Three Values
Casting
In order to maximize advertising effectiveness, we use data from influencer analysis to suggest influencers that suit our clients.
In addition, our casting agents, who are also active as influencers, use their own networks to cast, allowing us to offer the lowest casting prices in the industry.
Verification of effectiveness
Our data analysts, who have experience working on campaigns for clients in a variety of categories, including fashion brands, cosmetics manufacturers, travel agencies, and government agencies, will verify the effectiveness of your campaigns by comparing them with industry records.
Not only do we do casting, but we can also provide insightful, data-driven feedback after the campaign is implemented.
Global
We can also handle cross-border social media marketing, such as from Japan to overseas and from overseas to Japan.
Our Projects
FASHION
BABY GOODS
TRAVEL
THEME PARK
etc…
Our Clients
Partial List of Past Clients (Alphabetical Order)
“A partner that gives shape to your needs”
We are grateful to Optidata for their social media marketing. They have provided us with the best solutions to our problems, and they have become an indispensable partner for us. We hope to continue to grow with their support.
BABYBJÖRN
BABYBJÖRN Japan
Sales・Marketing Manager
“A great navigator and supporter to new challenges and opportunities”
Optidata gives many opportunities to try innovative approaches to marketing activations. With attention to detail, resources to new technologies and trends and embracing changes, we were able to successfully identify what worked best for us. The reliability of their work has made many significant differences to our many successes.
COS
H&M Hennes & Mauritz Japan group
Digital Marketing coordinator
Contact Us
Please feel free to contact us with any questions about our services or for any inquiries about our services.
BergsToppen 